By Team BuzzBizzAI
28 Jan, 2026
Chime is a digital-first financial services company best known for doing banking without the traditional banking baggage. No branches, fewer fees, and a heavy reliance on technology to keep things simple. That focus on systems over ceremony also shapes how it approaches marketing, which is why its CMO, Vineet Mehra, is worth listening to right now.
Source- Vineet Mehra Via LinkedIn
In a recent conversation with OpenAI, Mehra talks about AI not as a shiny layer added to marketing, but as something that is quietly becoming part of its foundation. “We are moving from AI as a tool to AI as part of the operating system,” he says, a shift that changes how teams plan, test, and decide rather than just how fast they execute.
At Chime, AI runs across creative development, media optimisation, and internal research. Instead of brand and performance teams working off separate signals, they share a common intelligence layer. That has a practical effect. “The distance between an insight and an action has collapsed,” Mehra notes, meaning ideas move from concept to execution far faster than they used to.
What stands out is his clarity on ownership. “AI adoption has to be led by the CMO,” he says, pointing out that brand voice, quality, and judgment cannot be delegated to a model or buried inside a tech team. Without that leadership, AI risks creating more output without improving the thinking behind it.
Chime’s experience suggests something bigger is happening. AI is not just changing how marketing work gets done. It is changing how marketing itself is organised.
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