AI Is Calling Customers Now, and Ooredoo Is Leading the Charge

The biggest signal for marketers right now is not another chatbot or content generator. It is this: AI is moving into live voice, and outbound sales may be where it becomes normal first.

Ooredoo, Qatar’s leading telecom operator, has launched an AI-powered outbound sales calling system built on Microsoft Azure OpenAI, using real-time GPT voice technology to run natural, adaptive conversations with customers. Instead of static scripts, the system uses AI voice agents that respond in real time, adjusting dialogue based on customer intent, preferences, and responses.

These AI agents can surface relevant offers, answer product and pricing questions, and detect when a conversation needs to be handed off to a human. The goal is not to replace people entirely, but to handle high-volume outreach more efficiently while reserving human agents for complex, high-value interactions.

From Ooredoo’s perspective, the upside is scale without the need to expand headcount. The company expects improved contact rates, higher conversions, faster campaign launches, and lower operational costs per call. The system also continuously learns from call outcomes, refining future campaigns through data rather than guesswork.

Security and compliance are built into the setup, with customer data remaining inside Ooredoo’s enterprise cloud environment. For Microsoft, the deployment highlights how real-time AI voice can be used responsibly in customer-facing roles. For Ooredoo, it aligns with Qatar’s broader Digital Agenda 2030.

Source:

Read the full article here: